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The 18 Immutable laws of Corporate Reputation

Alsop (2004) outlines key strategies for creating, protecting and repairing your most valuable asset: corporate reputation

ESTABLISHING A GOOD REPUTATION

Law 1: Maxmize your reputation and create reputational capital

Law 2: Consistently measure your reputation

Law 3: Learn to play to many audiences and multiple stakeholders

Law 4: Live out your personal values and ethics

Law 5: Be a model citizen

Law 6: Convey and communicate a compelling corporate vision

Law 7: Create emotional appeal

KEEPING A GOOD REPUTATION

Law 8: Recognise your shortcomings

Law 9: Stay vigilant to ever present perils

Law 10: Make your employees your reputation champions

Law 11: Control the internet before it controls you

Law 12: Speak with one voice

Law 13:Beware the dangers of reputation rub-off

REPAIRING A DAMAGED REPUTATION

Law 14: Manage crises with finesse

Law 15: First time fix is critical

Law 16: Never underestimate public cyncisim

Law 17: Remember that when it comes to reputation, being defensive is offensive

Law 18: If all else fails… there is the option of a name change (clearly this is the last resort)

Reference:Alsop, R. J. (2004). The 18 immutable laws of corporate reputation. Creating, protecting, repairing your most valuable asset. London: Kogan. 

Embedding sustainability into organizational culture

The most comprehensive and credible evidence to date on embedding sustainability inorganizational culture. Systematic review of 179 studies

smarterplanet: New Service From Harvard Aims to Replace Classroom Lectures | ReadWriteWebs Lectures made sense before the invention of the printing press, argues Harvard physics professor Eric Mazur, but at this point in history they are far from the best way to transmit large amounts of information or to make use of face-to-face time in the classroom. Over nearly 20 years, Mazur has developed an innovative teaching methodology and is now testing software to support its application in any classroom. The basic idea is that the bulk of information consumption should be done outside the classroom and in-class time should be spent doing guided, measured, optimized peer-to-peer discussion in order to maximize retention of knowledge. Mazur’s National Science Foundation-backed startup Learning Catalytics looks like a very cool way to facilitate that class time using web and mobile devices.

smarterplanet:

New Service From Harvard Aims to Replace Classroom Lectures | ReadWriteWebs

Lectures made sense before the invention of the printing press, argues Harvard physics professor Eric Mazur, but at this point in history they are far from the best way to transmit large amounts of information or to make use of face-to-face time in the classroom.

Over nearly 20 years, Mazur has developed an innovative teaching methodology and is now testing software to support its application in any classroom. The basic idea is that the bulk of information consumption should be done outside the classroom and in-class time should be spent doing guided, measured, optimized peer-to-peer discussion in order to maximize retention of knowledge. Mazur’s National Science Foundation-backed startup Learning Catalytics looks like a very cool way to facilitate that class time using web and mobile devices.

(Reblogged from emergentfutures)

Marketing is like comedy, timing is everything

StrengthsFinder

Gallup’s Clifton StrengthsFinder (CSF) assessment tool, followed by a one-on-one session with a certified StrengthsFinder coach. This research has proven conclusively that the the best-led organizations know that the most direct path to individual, team, and organizational improvement begins with an investment in an employees’ greatest talents.

OCCUPATIONAL PERSONALITY QUESTIONNAIRE OPQ32R

nightline: nationalgeographicdaily: Flamingos, Yucatan Peninsula Photograph by Robert B. Haas A shifting flock of flamingos assumes a whimsical shape in the Gulf of Mexico.  no way!?! Flamingo flamenco View high resolution

nightline:

nationalgeographicdaily:

Flamingos, Yucatan Peninsula

Photograph by Robert B. Haas

A shifting flock of flamingos assumes a whimsical shape in the Gulf of Mexico.

 no way!?!

Flamingo flamenco

(Reblogged from abcworldnews)

Sustainability and reputation

abcworldnews:

BMW Launches Powerful “Don’t Text and Drive” Ad Pulling at the Heartstrings of Parents Everywhere

BMW on texting and driving

(Reblogged from abcworldnews)

Transformational Leadership

Transformational leadership proposes that leaders are able to demonstrate: 

  • Idealized influence (They lead through their character)
  • Intellectual Stimulation (They define reality)
  • Individual Consideration ( They are able to show due consideration for each stakeholder)
  • Inspirational Motivation (They challenge the status quo)